While changing planes at Charles de Gaulle airport, we had to board
a bus to take us to the terminal. It pulled up to the building,
everyone got off and stopped in front of an automatic door. Which
automatically stayed closed.
People started to pile up. They began to peer through the glass,
look around, while others looked back at the bus driver. A few
tapped on the glass.
Being one of the last people off the bus, I walked over to the side
door on the left, the one with the “use this door” sign, and walked
in. Immediately, everybody laughed or grinned sheepishly, and
followed me in.
The first person off the bus went to the wrong door. The second
person followed the first, the third the second, and so on for
almost 40 people.
You can see a similar kind of thing when you enter some place with
a winding velvet rope line. Even though it’s empty, if the rope is
there, people will follow it blindly, walking 60 feet to get to a
counter that’s six feet away. Until someone comes along and
unhooks the rope, or goes under it. Then everyone behind will
follow the same process. They know enough to follow up on a good
thing, but they don’t have the creativity to think of it themselves.
They are trapped in “tribal-think” and go through their lives
following the velvet-roped path. They do things this way because
it’s always been done this way.
You have to be different…
But you know that already. What you may not know is one of the
attributes you need to stay out of tribal-think and accomplish
Creativity helps you think differently. You see the unseen, dream
the undreamt, and do the things that have never been done.
Creativity is simply the process of looking at the same thing as
everyone else and seeing something new. It is a method of
generating ideas and bringing something new into existence.
Some creativity is adaptive–modifying or altering what already
exists in new ways. Other creativity is innovative–introducing
something entirely new that had not existed before. Either one can
make you rich.