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Get Happy with Mindfulness

You may have heard of mindfulness and thought it was only about being calm or helping you deal with stress. But did you know that mindfulness can help you lift your mood and become a happier person more of the time?

It’s easy to get stuck in a negative mindset and stay focused on the things that aren’t working in your life. Your self-talk can become all about your weaknesses or failures. Negativity becomes your habitual way of thinking. Mindfulness can help you turn that around and get into a more positive thought pattern. As a bonus, mindfulness also has positive health benefits by reducing stress and enhancing your resilience and mental capacity.

Here are three ways mindfulness can help you out of the negativity spiral and into a happier state of mind.

  • Stay in the now

Practicing mindfulness can help you refocus your attention on the here and now instead of anxious fast-forwarding to future problems or brooding over past mistakes. Mindfulness slows you down and reconnects you with what is happening at the moment. You can notice and appreciate the good things that are in your life right now. Being mindful can also help you stop being reactive and instead be more thoughtful in how you respond to people and situations.

  • Be more connected

Mindfulness brings you into a deeper connection with yourself and with others. It gives you time and mental space to work out what matters to you, and what are your values and beliefs. You learn that happiness lies in knowing yourself and being comfortable with who you are.

And when you are your authentic self, you can connect honestly, openly and straightforwardly with other people. Relationships can become more profound and more heartfelt. 

  • Enhance contentment and gratitude

One of the beautiful effects of mindfulness is the release from the treadmill of consumerism. You stop investing in externals for your happiness. Money, external approval, worldly success, and possessions no longer hold sway over your self-worth.

Mindfulness focuses your attention on what you can control. Living an authentic life, attuned and aligned with your values encourages and supports your inner wellbeing. Your happiness becomes self-sufficient.

Cultivating mindfulness can open your mind to feeling gratitude for where you are and what you have right now. ‘You are enough’ is not just a slogan, it is an affirmation that you can be your best you, and live the life you want.

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Visualizations for a Calmer, Happier You

Calm down. Seriously.

Continuing the themes of Peace, Calm and Affirmations, here are three ways that can help to relax your mind and body. Try the crazy ones.

We all have things that leave us on edge. Sometimes it’s an event or a person (like a visit from that relative you just don’t get along with). Sometimes we’re more anxious due to more significant issues, leaving us unsure of our safety and well-being, like when a severe illness is going around. Whatever the case, anxiety is adept at derailing our lives and keeping us from accomplishing what we want and need to.

How do you handle this kind of nervous worrying? If you’re lucky, you eventually learn how to take it in stride. For some people, their coping skills aren’t healthy. For others, they flounder, trying to find their way. If you’re in these latter groups, consider this: Visualization is a proven skill shown to reduce anxiety and create a calmer and happier you. Let’s explore how.

Go Somewhere Else

Feeling especially fearful? It’s time for a trip to feel someplace safe. For some, this might be the beach. Or perhaps you’d feel more at home by a mountain lake or city café sipping coffee. Wherever you feel the safest and most at home, you want to go there now in your mind. Start by sitting back and making yourself comfortable. Close your eyes and picture yourself in your favorite place. Add in every detail you can to make this experience as real as possible. Include all your senses in the background. Breathing deeply, holding yourself in this place until you feel calm and somewhat refreshed.

Unwind with some String

Feeling all tense and coiled up inside? This usually comes when you’re holding back too many emotions. Picture yourself carrying around all these knotted emotions tangled up with words you’ve wanted to say all day but couldn’t. Make all these feelings into an imaginary ball of yarn. Now sit back and take several calming breathes as you withdraw this ball of yarn and hold it in your hand. Do you feel the weight? Good. Now drop it on the floor, holding onto the end of the string so that the ball rolls away from you, unraveling as it goes. Watch all the strands of yarn unwind, disappearing as they do. Stay in the vision until the entire ball is unwound and gone, and you’re feeling lighter and more relaxed.

Shut it Out

Our thoughts can be noisy things. We hear so many voices in our heads, reminding of us deadlines, things to do, and people to see. Add to this the negative self-talk which creeps in occasionally and the half-heard phrases we’ve carried with us, which sound suspiciously like our parents, and you’ve got a lot of chatter and no peace. For this kind of problem, visualize yourself in a room with a big open window. Set all these voices outside the window. Now, take a deep breath and shut the window firmly. This is a nice thick double-paned glass. You can no longer hear the voices when the window is closed.

With visualizations like these, you tell your mind to calm. You take back control where you need it most and set your feet back on a better path. Remember, you’re in charge of what goes on in your head. Don’t let anxiety set the tone for you.

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Ways to Become a Calmer Person

We hear a lot about how to be calm and why calmness is essential. But why?! What does “calm” really do for someone? If you’re feeling like being calm gets in the way of your motivation and achievement-focused mentality, you’re not alone. I am currently feeling a little stressed at the thought of returning to England and going through the Covid self-isolation rigmarole, being tested on day 2 and day 8 of a 10 day period. And then if someone on my flight tests positive I will have to quarantine for 14 days. Add to that I have no address and no job to go to…

So some advice on being calm!

A lot of people associate calmness with nonchalance, but in reality, it’s what helps you have a clear mind so that you can achieve all of your dreams and goals. You’ve got to start somewhere, so here are five ways to become a calmer person: 

1. Go All In 

Just like when you learn a new language, in order to become calmer, you need to immerse yourself in the headspace fully. That means the mind, body, and soul. Whether you decide to download a meditation app or start going to yoga classes, the important thing is that you commit to it. 

2. Surround Yourself with Calm

Tapping into the immersion piece, another way to become calmer is to surround yourself with calming imagery. Maybe you’ll paint your walls a color that makes you happy and serene. Or perhaps you’ll add a fountain in your room for soothing background noise. 

3. Take a Break When You Need One

The hustle is great, but sometimes you need a break. Breaks are good for the mind, especially when you’re usually working hard! Let your mind go through its unconscious thoughts so that its conscious self can get back to work when you wake up. 

4. Let Conflict be Conflict 

Sometimes, we get into conflict, and we take all the blame. Or we hand the blame over to someone else. Either way, engaging in conflict and letting it consume you is not the way to attain calmness for your mind. The next time you find yourself getting wrapped up in conflict, take a step back, and ask yourself what good it is doing for you. If it’s not doing any good — and most of the time, it’s not—step away and let the conflict be conflict. 

5. Observe from Far Away

It’s one thing to choose not to engage in something, whether it be a conflict or a toxic relationship. It’s another thing to decide to observe from far away, detach and then let go. For some people, it takes years to nail down the art of observing and detaching. It doesn’t matter how long it takes you — go at your own pace, and you’ll see progress. 

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5 Things You Can Do Today to Start Using Affirmations in Your Life

Affirmations are a powerful way to help you reach your goals. They can build optimism and turn around a negative mindset. And they work most effectively if you repeat them until they become part of your self-talk. I am currently working through a couple of motivational classic books which both stress the power of affirmations: Think and Grow Rich and The 7 Habits of Highly Effective people.

But saying your affirmations to yourself in front of the mirror can get old fast. You need to find more creative ways of building your affirmation practice into your routine. Supercharge your motivation by injecting a little affirmation sauce into every aspect of your day.

  • Write Your Affirmations

Writing your affirmations makes them more tangible. Studies have shown that the physical act of writing enables your brain to remember better. In many Universities students are being told to stop taking notes on laptops and to start writing things down. Choose your favorite way of recording your own affirmations. Keep a journal; write post-it notes and leave them where they’re easy to see, on your fridge, bathroom mirror, and computer. Set reminders on your smartphone or tablet with the text of each affirmation at different times of the day.

  • Make Affirmation Themed Art

This might sound a little off the wall, but try making art themed around your affirmations. Use paint, collage, clay, or colored pencils, and let your Inner Child play with colors and shapes to interpret how your affirmations make you feel.

  • Turn Your Affirmations into Music

Take a familiar or favorite tune and sing your affirmations instead of the regular lyrics. If you’re musical, maybe you can write a song that uses your affirmations. Make a rap song about your affirmations and create a dance routine to go with it. Mind you when you have as many decades behind you as I have, dancing gets a bit stiff!

Photo by Meruyert Gonullu on Pexels.com
  • Vision Board Your Affirmations

Vision boards are powerful tools for setting out your goals. Affirmations can sometimes feel a little abstract. Using a vision board can help you come up with concrete images of what you want in your life. Look for photos that inspire you and make you feel good. You can make a physical vision board or use an internet platform like Pinterest.

  • Get inspired

Look around for motivational speakers and writers whose approach to life appeals to you. You can find plenty of motivational talks on the internet, on platforms like TED Talks and YouTube. Search for motivation from people you admire or those who have made their dreams come true while overcoming adversity. Two of my favourites are Make Your Bed and Denzel Washington.

It’s essential to find someone whose values and approach feel right for you. Don’t watch an influencer just because they’re popular. Check back with your affirmations to see if their themes ring true to you.

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5 Things You Can Be Hopeful About Even When It Looks as if All is Lost

In April of this year I had a bad case of Covid 19. It wasn’t bad enough to put me in hospital though it got close; I had a nurse come to my apartment for 5 evenings to administer an intravenous drip and my temperature spiked at 42 Celsius, making me hallucinate. I am currently living in Baku, Azerbaijan and discovered my ‘world class medical insurance’ did not cover Covid treatment. There went a month’s salary…

I decided it was time to quit this itinerant life and head back to the UK. I’ve had a great time of the past 15 years living and working in Florida, Qatar, Abu Dhabi, China, Kazakhstan, Gran Canaria, Casablanca and Azerbaijan, plus the opportunities to travel in those areas. I now find I am heading home without a place to live or a job to go to; a scary time indeed. I dug out some of my PLR to help guide me and others over the next few months as I transition back to the UK.

Everyone has times in their life when things look grim. They might even seem to be hopeless. The world can feel like a scary place, and you feel alone in the middle of it. History has shown that even in the worst of times, people have chosen to be hopeful. If you’re finding it hard to believe that better times will come, here are five things you can hang on to.

  • Your Health

No matter what type of life crisis you’re going through, if you have your health, you’re wealthy. You might take it for granted, but being strong and healthy is probably your biggest asset.

Look after your body, eat well, stay fit, and be game-ready for the next opportunity.

  • The Sun will Rise Tomorrow

Even the worst day comes to an end, and you get a chance to do better tomorrow. Brooding over past failures is as pointless as worrying about the future. You can only deal with what is right in front of you.

Take your motto from Scarlett O’Hara and remember that tomorrow is another day.

  • You Are Full of Potential

Do you believe you can live your best life? Do you think you can be successful, famous, and happy? Or does it feel to you that success is only for the lucky few?  

All humans are born full of potential. The only thing stopping you from meeting your potential is you. Change your mindset from self-doubt to self-confidence, and you can do whatever you set your mind to.

  • Learn to Look on the Bright Side

It’s highly unlikely that everything in your life will go wrong at once. Sometimes they do and that tests you through and through. As an example, I got divorced December 2014, then was forced to sell my house June 2015, then my mother died January 2016; three of the biggest life stresses in just over a year! Yet I am still here, planning the next steps and feeling positive about the future. So learn to hang onto the good things in your life and be grateful. No matter what situation you find yourself in, it could pretty much always be worse.

If you look for abundance, you will find it. Practice looking for things to be thankful for, starting with being alive right now. And remember, hard times come and hard times go. Better times are just around the corner.

  • Challenges Make You Stronger

If you’re down in the trough of a life crisis, remember that when you come out of the other end, you’ll be stronger and smarter than before. You will have learned things about yourself and what you’re capable of that would never have occurred to you before. And in spite of feeling crushed, you have triumphed, you made it!

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Private Label Rights

I have a lot of PLR stored on my drive!

Some of it has been there for years and should probably be deleted. However I still find a lot of it to be very useful as a source for my blogs. I take the original and edit, customise, delete and add sections. Sometimes there are links to sites or software that has changed or disappeared. I find it is important to check out all of these links before publishing.

I also have access to a lot of free content – and I am giving away SureFireWealth.com Free One Year Silver Membership.

Due to private label being distributed to multiple customers, and without being exclusive or unique content, some marketers are hesitant on incorporating private label content into their marketing campaigns.

Private Label Content is best used as a “resource” rather than a ‘source”.

This means that you should start revising and improving existing private label content before distributing it under your own brand.

Photo by Janiere Fernandez on Pexels.com

Private Label Right’s content comes in many different formats, including PLR reports, eBooks, articles, graphics, templates, email newsletters and even videos. For my blogs I get reports or eBooks or graphics – often for free. If you want some free content then follow this link.

All PLR will come with a License of some sort.

While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright). In general practice this means that the product can be modified, sold, resold or repurposed in many different formats. In some cases authorship on the original product is allowed and with unrestricted private label, buyers are often able to resell the same rights they’ve acquired although not all private label releases offer or permit license distribution or transfer.

Photo by Pixabay on Pexels.com

Here is an example of the sort of thing you will see in a License;

[YES] Can edit, take apart, add to, or sell as is 

[YES] Can be offered as a bonus

[YES] Can be used for opt-in bonuses (newsletter signups, etc.)

[YES] Can be added to paid membership sites

[YES] Can claim full authorship

[YES] Can publish as free web content like blog posts, articles, and social media posts

[NO] Can Distribute PSDs in any way.

[NO] Can Sell resell rights

[NO] Can sell master resell rights

[NO] Can sell private label rights 

[YES] Add to free membership sites

Private Label Content comes with different rights depending on the developer so it’s important to thoroughly check each license prior to use, to become familiar with any restrictions that may be in place.

Some possible Advantages to using PLR:

  • Saving time.
  • Saving money, compared to hiring a writer or buying exclusive rights
  • Can be used to generate ideas for blogging or content marketing
  • Can be re-purposed into different types of digital products

Special offer. Today I am giving away one year Free access to Surefire Wealth Silver licence which normally sells for $147/year. Just follow this link.

Let me know what you think.

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Writing tips – sort your life out!

Here are some ideas for organising you ‘writing life’. It isn’t easy to achieve each of these as real life often gets in the way. Trust me – getting the family to give you space is difficult as they can be very demanding on your time. Just remember, getting one page completed is much better than nothing!

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  1. Set your boundaries early for work and family. Let them know when you will be contactable and when you won’t. This will allow the initial space to build a strong structural base to work from. 

2. Pick a space where you feel you’ll do your best work. If you can tweak it so that natural light is on you throughout the day and source a proper chair that protects your posture along with any other environmental tweaks that make things easy and comfortable (ergonomics, indoor plants) then space will remain an attractive space to operate in for years to come. 

Photo by Any Lane on Pexels.com

3. Make sure you allocate time in your day to support your physical and mental wellbeing. Include breaks for fun, meditation, exercise and any other activity that leaves you feeling refreshed. In simple terms, balancing working hard with playing hard. 

4. Plan your meals and snacks with the most nutrient-dense food like fresh fruits or vegetables often. This will help support immunity, manage weight and support your brainpower. Don’t rely on willpower. You won’t have enough to go around. Plan it, prep it and cook it. 

5. Get your most important task done early when your willpower will be at its highest. Use the Pomodoro technique for single focus to zero in on tasks and control as many distractions as possible in advance of your workload.

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The Benefit of Accepting Those You Don’t Like and How to Get Started

Let’s face it, you’re not going to like everyone.

Sometimes the feeling is mutual. We meet someone who just rubs us up the wrong way. You’re instant rivals, right down to the barely suppressed sneer and curled lip.

Other times it’s not quite so dramatic. You might be making every effort to build a relationship, but they’re just not having it. Or there’s some previous history standing in the way of a relationship with someone.

Whatever the case, there comes a time to let dislike go. Holding onto animosity, even something so subtle as not wanting to be around a certain individual at work only winds up hurting you in the end. In fact, you might be missing out on some hidden benefits by accepting someone you don’t like.

Intrigued? Read on to discover the why of it, and better yet, the how.

The benefits of accepting those you dislike are many:

  • Reduces stress caused by the tension within the relationship
    • Cuts down anxiety regarding what the other person will say or do
      • Frees you from destructive thought patterns regarding this individual
        • Allows you to enjoy your relationships fully without worrying about how someone will or won’t react

In order to get started, you only need to follow these three steps.

Photo by Keira Burton on Pexels.com

Address Any Fears

Frequently, when we dislike someone, it’s because they’re triggering us somehow. By looking deeper into the emotions being raised, and addressing them, you’ll be able to let go of a lot of the negativity you’re feeling toward them. This is especially true of fears, which have a way of looking like a lot of other things, such as dislike.

Let Go of the Anger

Much like fears, anger has a way of keeping up a pretense of hearty dislike. This is what happens when you let things fester, especially over something you’ve been holding onto for a while.

Pro tip? Try forgiveness.

Lay the past to rest between you and try accepting this individual now, in the moment.

Look for the Good in the Relationship

If you’re caught up in dislike, you might not have noticed there has been a positive impact on your relationship. Look for the things you’ve learned from the individual. Even harsh lessons have a way of guiding us onto new paths, benefitting us in the long run.

Sometimes we do ourselves a great disservice by hanging onto an immediate feeling of dislike for someone. As humans who grow and change, if we allow for it, relationships with those we don’t like can improve. Even if the connection never becomes stronger, accepting that the person is just the way they are will bring more peace into your life.

Rise like the Phoenix
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How Using Meditation Can Relieve and Decrease Loneliness

“Loneliness is just a word, So I’ve been told.

Loneliness becomes a world, that’s very cold.”

Chicago

Loneliness is an increasing symptom of modern life. As people have become more connected by technology, there’s less time to stay connected with friends and loved ones in real-time. That can lead to emotional exhaustion and burnout.

If you’re finding the 24/7 nature of life is making you feel isolated and lonely, consider adding meditation to your self-care. Meditation is beneficial in reducing feelings of loneliness, even if you only have short periods of time for practice.

How Meditation Can Help

Meditation is grounded in keeping you in the present and detaching from troubling thoughts and feelings. Instead of being overwhelmed by your feelings, you can learn to observe and acknowledge them.

By taking a moment to sit quietly, you can accept the thoughts and emotions you’re currently experiencing. Meditation helps you notice what’s in your mind instead of either blocking it out or getting stuck in it.

Instead of panicking when you start to feel lonely, you acknowledge what is in your world right now. Notice, acknowledge, and move on, so the cycle of negative thinking is broken, and you stay calm and in control.

How to Meditate

Meditation is easy to incorporate into your regular schedule. You don’t need to go to a temple or sit on a cushion for hours in silence, just find a few minutes in your day to focus on your breath.

Meditation can be practiced almost anywhere. A quiet place is good, but you can also meditate in a park or garden, even during your commute.

Here’s a straightforward practice to help you deal with loneliness.

Get as comfortable as possible. Sit or lie down and make sure you’re warm enough.

Take a deep breath in and out to center yourself.

Photo by Lachlan Ross on Pexels.com

Think of someone you love. This could be a family member, partner, friend, or pet.

Imagine they are sitting beside you.

Send them love, like a light shining out from your heart and enveloping them in a virtual hug.

Repeat silently or out loud May you feel love, joy, and peace, three times.

Now think of someone (again, a person or animal) who has shown you love and kindness.

Imagine they are beside you beaming out love straight at you.

Repeat three times (again silently or out loud) May I feel love, joy, and peace.

Feel the love surrounding you, both giving and receiving.

Repeat three times May we all feel love, joy, and peace

When you’re ready, come back to the present.

Practice this exercise as often as you wish, to tap into a feeling of love and kindness, and banish loneliness.

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5 Tips for Getting Out of a Rut and Starting Fresh

If you feel like life has become predictable, unfulfilling, and boring, maybe it’s time for a fresh start. Deciding to make a change doesn’t mean you have to turn your life upside down, but it is an opportunity to stand back and revise your current way of life.

Whether it’s a lifestyle, location, or career change, there are some simple things you can do right now to get out of that rut and get some positive energy back into your life.

Photo by Vanessa Garcia on Pexels.com
  • Work out What Makes You Happy

Have you ever sat down and ruminated about what makes you happy? What lifts your spirits and puts a spring in your step? What makes your heart sing and your energy levels skyrocket? Some people feel happiest out in nature, while others prefer sports or reading. Maybe you love the arts or helping people. Make a list of what makes you happy and take action so you can focus on bringing more joy into your life.

  • Practice Saying Yes

Most people are so busy with the everyday life that they don’t make time to get out of their comfort zone and do something different. When was the last time you tried something new or challenging? Be open to new experiences, start saying yes to yourself, and choose to do things that feel good.

Photo by Karolina Grabowska on Pexels.com
  • Make a Stop Doing List

Once you start saying yes to the things that feel good, you need to practice saying no. You need a stop doing list! You’re probably well aware of the bad habits you’ve fallen into and the things you do that don’t bring you joy. While there are some things you have no control over, see what energy-draining tasks you can eliminate from your life. Write a list to remind yourself of the things you can choose not to do, and free up time for the things that make your heart soar.

  • Declutter
Photo by Mike on Pexels.com

Most people have way too much stuff in their lives. Look around you right now and see what’s holding you back. Clutter includes spending hours scrolling through social media, limiting beliefs, and bad lifestyle habits as well as all that junk in the kitchen drawer. When I get to Liverpool in July I need to go to my storage department and see if I still need my collections of Action Man, Model cars, Trains, Vinyl, Books, CD’s and Stamps!

  • Say No to Fear

Perhaps the single most empowering thing you can do to get out of a rut is to walk away from fear. Fear will stop you from taking risks, big or small. It makes you too afraid to try anything new and holds you back from reaching your potential. I recently began seeing someone who has two children from a previous marriage. My friends say I’m crazy; I say it is a risk – a risk to be with a beautiful woman.

Make a commitment to yourself to take back control of your life and leap into a fresh start.

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4 Steps to Controlling Your Anger Triggers

Do you ever get angry and then hate yourself for it?

Photo by Andrea Piacquadio on Pexels.com

Everyone has their own little quirks. Things that make them irritated, frustrating, or downright angry. You could probably list your own triggers right now—little stuff like clutter or having to wait around. Maybe you can’t stand a particular word or phrase, or you find it impossible to work if there’s noise. The thing about triggers is that they’re often small things that tip you over the edge, and before you know it, you’ve lost your temper over something that in the scheme of things, doesn’t really matter.

Here are four steps you can take to manage your anger triggers better.

  • Take control

The first thing is to realize that you are totally in control of how you react. Work out what your triggers are, and you can take your power back. You can anticipate and plan for situations where you know you’re likely to blow your top.

  • Learn to read your body

Be conscious of how your anger manifests in your body. Likely your heart rate will go up, or your hands and jaw will clench. You might feel breathless or even get a stomachache. Tune into what your body is telling you, and you’ll learn to be able to stop the process of reacting. And remember the feelings themselves aren’t ‘bad’ but how you choose to respond to those feelings can be harmful, even destructive.

Instead of sweeping the papers off your desk onto the floor, or yelling, take a deep breath or go for a walk. Feeling triggered is often a result of low blood sugar, fatigue, or dehydration. Taking care of your physical needs can help you manage your emotional needs as well and make you more resilient to stresses and triggers.

  • Identify what triggered you

Once you can interrupt the trigger response, you can start to work out what it was that set it off in the first place. Did you feel disrespected? Unheard? Were you mistreated or misunderstood? If someone pushed in front of you in the coffee line, what did that signal to you? That your needs aren’t important?

What about if someone talks over you or interrupts in a meeting? As well as being rude, you could feel sidelined, humiliated even.

  • Choose your plan of action

Whatever your triggers might be, it’s totally up to you how you react. You can anticipate how you might feel and what you might do or say in response. Take a deep breath, detach from the situation, and focus on how you want to feel. You can choose to stay calm in triggering situations – it’s up to you.

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8 Tips for Handling Frustration in a Healthy Way

Are you feeling frustrated? The Pandemic; No vacation; stuck at home; lost job; furloughed; can’t get anything done…

Chances are you’ve been here before. You’ve probably even worked out some coping strategies for when you’re stressed. The problem is, some of those strategies aren’t the best, a fact you’re already aware of.

Handling stress in healthy ways is an ongoing challenge.

That’s because when we’re frustrated, we tend to react rather than respond.

The good news is there are natural, healthy ways to deal with your frustration.

Accept It

The first step in dealing with anything is to accept the reality of it. Once you’ve acknowledged you’re frustrated, you can do something about it, and it no longer rules your life.

Send an S.O.S

Pretend you’re behind enemy lines and stuck there. You can ask for help, but you’ll need to ask for that help in a letter. Describe your distress, including all the details of how you got where you are. Ask for help. When finished? Destroy the letter. You’ll be amazed at how much better you feel (and you might even get an idea for ‘rescue’ from the exercise).

Photo by Anete Lusina on Pexels.com

Make a List

What are your options toward fixing whatever is causing the frustration? List everything you can think of, even the silly ideas. Use this list as a jumping off point toward finding a solution.

Laugh

Read something funny. Watch a comedy. Tune in to your favorite comedian. The act of laughter releases endorphins in the brain, helping you to feel better and think more clearly. Frustration doesn’t stand a chance.

Look at the Big Picture

What will this frustration look like next week? Next month? Next year? Will it be as scary as it is today? Asking these kinds of questions helps you to put your frustration in perspective, making it smaller and easier to deal with right now.

Find Some Energy

Hang around people who are full of enthusiasm. Being around positive people helps you to remain positive and likewise energizes yourself. Frustration fades in this environment.

Socialize

Talk about what’s frustrating you with someone else or post it on your social media. You’ll find out very quickly that you’re not alone. More importantly, you’ll see other people who have successfully gotten past this very same point.

Focus on Something Else

Doing mindless, repetitive work helps to put your focus elsewhere. Break your frustrating task into tiny pieces and work each one with full concentration. Celebrate progress. Frustration gets lost in concentration.

There are dozens of ways to get past frustration. Experiment and find what works for you.

The key is not to give in.

Keep pressing onward.

You’ll get through this too.

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7 Ways to Turn Worry into Excitement about Getting Things Done

Everybody worries sometimes. Right now, you’ve probably even got a few worries on your mind. You might be thinking about a relationship or a situation at work, causing you trouble. Maybe you’re worried about your health or whether or not you’re going to have enough money to pay the bills at the end of the month. Whatever the case, worry happens whether we intend for it to or not. This becomes a problem, though, when worry starts to take over your life.

So, what is the goal? Is stopping worrying enough to put you on an even keel, or are you hoping for something…more? What if, instead of worrying, you could become excited, then use this excitement to get more done?

Let’s look at seven ways to achieve this:

Be Here Now

Worry has a way of trapping you anywhere but here. Either you’re worried about something which happened long ago, or you’re caught up in fretting about something still to come.  Neither is going to get you anywhere. To stop worrying, you need to focus on the present. What interests you right now?

Realize This Gets You Nowhere Fast

Worrying stops you cold. In fact, most procrastination is caused by worrying. With this in mind, why are you wasting your time and energy on worrying? Sometimes just recognizing what a waste worry is, will be enough to derail it altogether. Especially when you have better places to be.

Throw Yourself into Something Interesting

Worry needs your attention to survive. Get busy doing something engaging to your mind, and you’ll find you forget all about worrying.

Rewrite the Script

If you’re seeing everything blow up around you, maybe you should try focusing on the perceived disaster. Ask yourself how you could do things to handle the situation were it to happen. Once you have it, practice the scenario in your mind. Picture yourself handling matters.

Practice

Worried about something you need to do later? Having a dress rehearsal in your head will make things go smoother and keep worry at bay entirely.

Ask

Challenge your worry. Dig in and get to the roots until you understand your worry intimately. Ask yourself where the negativity came from. Peel back the layers until you get down into the heart of the matter.

Try a New Path

In the end, worry can become very attached to the familiar. Challenge yourself. Find a different way to do things. Explore where this path takes you.

The main point in all of these is to enjoy the journey. This is where you find the excitement and enthusiasm, which leads to getting things done. The rest is all momentum and a whole lot of brand-new accomplishments just waiting to happen.

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5 Self-Care Tips for Dealing with Stress when You Are Highly Sensitive

My partner is very stressed at the moment. There have been big changes in her life since the Pandemic set in. She lost her job, sold her car, pawned her jewellery… We are working toward reducing her stress levels and so I researched and edited theis blog post. I hope it helps others too.

Maybe you know that you are a highly sensitive person (HSP), or maybe you are starting to realize that you are feeling very sensitive about so much of your life. It is no surprise considering the current state of the world pandemic. There are basic choices you can make in your daily life to help yourself navigate the minefields of life.

  • Make Boundaries

Boundaries come in many forms. The first and most important is to make boundaries in your relationships. Surround yourself with people that do not create more stress for you. However, this also means letting those you love know when they are creating more anxiety in your life.

The second type of boundary is one of time and space. If you know that a jam-packed schedule will create tension in your day, do your best to plan your schedule to allow breathing room between meetings or activities. Or give yourself a lunch break away from people and places so you can reset.

  • Be Mindful
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Again, there are many ways to be mindful. You can be mindful of your schedule, but you can also be mindful of what you allow into your mind. Consider practicing meditation, either guided or on your own, or try yoga in the privacy of your own home. YouTube is a great place to find guided meditation and beginner yoga practices.

  • Areas of Relaxation

Create areas of relaxation in your life. Your home and office (if you have a private one), should be areas you feel comfortable, safe, and not triggered by anything. This can be soothing lights, sounds, and scents.

  • Self-Care

Self-care is more than pedicures, massages, and guilty-pleasure TV shows. However, if all those things help you relax, go for it! Self-care is as basic as eating nutritious meals that fuel your body and mind, drinking water, getting plenty of sleep. Also, not over-doing it on things that make your body go crazy like caffeine or sugary foods. Simple self-care can go a long way and help give you the energy to practice self-care in other forms, such as setting boundaries.

Photo by James Wheeler on Pexels.com
  • Know Yourself

You know what causes you stress, so do your best to avoid those. If you do not know what your triggers are, you should work at being more mindful, so you can find the pressure points. Consider keeping a journal and writing about your feelings when you are feeling overwhelmed or anxious. This may allow you to uncover what is causing the tension and you can avoid those in the future. Knowing yourself and your triggers will allow you to better achieve the first four tips in this article so you can be your best self.

Being a highly sensitive person is nothing to be ashamed of. It merely means you need to know yourself a little better and take steps to prepare yourself every day. Through the process of learning to better care for yourself, you may just find that you are stronger and more resilient than you thought.

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6 Powerhouse Tips for Using Positive Affirmations

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So we are all in a mess.

Pandemic.

Finance.

Wellbeing.

Hopelessness.

Brexit.

Politics.

Let’s look at a few ways of getting a bit more positivity back into our lives. I have a series of posts aimed at Boosting each and everyone of us. Let me know if it helps.

You’ve probably heard that affirmations can help you be more motivated and successful in meeting your goals. But did you know that there are some ways you can supercharge your affirmations to make them even more powerful, even transformative?

Say you want to lose weight and get fit. If your affirmation is “I will lose weight and go to the gym every day,” how does that make you feel? There’s a heaviness in the energy of that statement that’s not very motivating. It focuses on the negative aspects of your goal (the need to lose weight and the obligation to go to the gym) and pushes the goal out into an indefinite future.

You can use these five steps to turn your affirmations around and make them high energy and motivating.

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  • Make your affirmations active

Using active verbs keeps the energy upbeat and your focus in the present moment. So now your affirmation starts “I am [positive verb] …”

  • Include Positive Emotions

Think of how you want to feel when you reach your goal. Are you happy? Proud of yourself? Relaxed? Grateful? Make sure your affirmation makes you feel good when you say it out loud.

  • Keep it Short

Make your affirmations brief and memorable. Concise, focused statements are easier to remember.

  • Stay in the Present

Your affirmation should always be in the present tense. Make sure you use “I am” rather than “I will” statements.

  • Keep it Positive

Focus on what you want, not what you don’t want. Think of the positive result you want to achieve.

  • Switch up Your Affirmations

Have a look at your current affirmations and see if they are working as well as they could be. In the example above, you could refurbish it into something genuinely motivational.

Instead of “I will lose weight and go to the gym every day,” let’s make it something that will make you feel good.

I am enjoying getting slimmer and fitter every day.”

“I am feeling stronger and healthier by choosing a healthier lifestyle.”

“I am joyfully and easily helping my body to get stronger and slimmer every day.”

Play around with the words until they feel right for you. Just keep your affirmation in the present, focused on what you want and what feels good.

Repeat your affirmations at least three times a day and look forward to manifesting the life you want.

Stay Strong and Happy in these Tough Times
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Someone

Well I am starting the weekend waiting for the results of a Covid test. I am sitting alone in my apartment in Baku and this song came to mind…

Someone.

Someone, I’m searching for someone
Who’ll be true, who’ll change my life of blue
Into a dream of golden rainbows, where are you?

It seems I’ve been searching,
Searching more than just one lifetime.
My heart is a magnet all for you,
I’ll know you when I see you.
Within my heart is carved
A sculpture of your love

Life is worth less than nothing without love.
Love is the force from which all beings live.


Don’t you see?
It’s the purpose of living to love
And be loved again and again.

Where are you?
My heart cries for you.
My eyes long to see you.
My soul is all for you.
Oh, where are you, someone?

Don’t you see?
It’s the purpose of living to love
And be loved again and again.


Where are you?
My heart cries for you.
My eyes long to see you.
My soul is all for you.
Oh, where are you, someone?

Songwriters: Nigel Philip Lowis / John Ignatius Mclaughlin

Someone lyrics © BMG Rights Management

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Have a great weekend – 4 Ways to Be More Fulfilled as a Parent

Everyone wants to be a good parent, right? You love your kids. You want to be the best mom or dad you can for them. But if you’re like most people, you probably don’t feel prepared for the huge task that is parenting.  There’s no ultimate ‘how to’ guide for being a parent. There’s no training, no diploma, no certification that gives you the skills you need before you take the job on.

Luckily parents are also noted for sharing information and experience! Here are some of the best tips to help you feel more fulfilled as a parent and enhance your own parenting experience.

  • Make your child’s self-esteem a priority
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Your child will start to form their self-esteem, the estimation of themselves, right from their earliest days. You are the most important person in their life, and your word is law. Your behavior, your tone, your words shape their reality. You have the big responsibility of being the most important influence on their self-esteem, so choose kind words that show them how much you love them. Above all, let your child know that mistakes are part of what makes us human and have nothing to do with how much you love them or how good a person they are.

  • Focus on the positives

It’s easy to niggle or focus on your child’s ‘bad’ behavior. It can be harder to remember to catch them being good and to reward good behavior with hugs and praise. Model politeness and say thank you to your child. When you focus on something, you will get more of the same: if you expect your child to behave well, they will respond to that. If you expect naughtiness, they will rise to that expectation. So, choose what sort of behavior you want to encourage and focus on that.

  • Set clear boundaries

Children need to know where the limits are. They will only learn self-discipline and self-control if you help them. Having consistent, clear boundaries and consequences for breaching those boundaries will help your children learn what’s acceptable and what’s not.

  • Spend time with your kids

More than anything else, your children want to spend time with you and connect with you. Acting out and misbehaving is often a sign kids are trying to get your attention any way they can, even if it’s negative.

Special quality time is nice, but sharing household tasks, walking the dog, or just watching TV together are all good ways to just be with your kids. 

Photo by RODNAE Productions on Pexels.com
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10 Ways to Develop Creativity – 5 more

Creativity is something we all use in some form, but many believe they aren’t creative. But the creative mind can be developed. The best way to do that is through practice. The more you do the things, regularly, that flex your creative muscle, the more you will develop a natural ability to be creative.

Developing your creative muscles helps reduce stress and improve your problem-solving ability. Begin with these 10 steps to develop and enhance your creativity.

  • Use a mind map or flow chart to connect ideas and look for creative answers to any questions you are facing. For the mind map, write down the central topic or word then link the related ideas around the center word. This gives you a visual for seeing ideas and how they are linked. The flow chart can be used to track what needs to happen when in a project or event. They can also be used to visualize the final product and what needs to happen to get to that finished product.

  • Develop your creativity by changing your environment. This can as simple as clearing your desk, painting your walls or moving your furniture. Or you can try taking your laptop to work in a different setting such as a restaurant or park.

Photo by Allan Mas on Pexels.com
  • Fight your fear of failing. If you fear you will make a huge mistake or fail when you try doing something new, it can keep you paralyzed from being creative. Mistakes are always going to happen. The trick is to not give up and to learn from them.
  • Get out of your comfort zone and try new things. Do this on a regular basis to develop your creativity. Changing things and doing things outside your comfort zone boosts creativity. Start with something small if you aren’t ready to rock climb a mountain cliff.

  • Take time to daydream and let your mind wander. Daydreaming leads to creative problem-solving while boosting your creative thinking. As it wanders, your mind accesses memories and emotions as well as those random bits of knowledge you’ve forgotten. Focus on the area you are wanting inspiration in.

Practice is key when it comes to developing your creativity. If you don’t do your activities, regularly, whether they are mental or physical, your creativity fades. There are many ways to develop your creativity. Just find the ones that work for you.

Image by Foundry Co from Pixabay

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10 Ways to Develop Creativity – first 5

I love creative writing. I have tons of short stories, poems and book outlines. I’m working hard to get them published!!! Here are some ideas I came across on creativity –

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It could be

  • Writing
    • Painting
      • Drawing
        • Playing music
          • Singing
            • Pottery
              • Gardening
                • Acting
                  • Model Railways
                    • Daydreaming
                      • Woodworking
                        • Plastics
                          • Collecting
                            • Photography

The list goes on. Are theree some common themes? Tell me what you think of the following:-

Creativity is something we all use in some form, but many believe they aren’t creative. But the creative mind can be developed. The best way to do that is through practice. The more you do the things, regularly, that flex your creative muscle, the more you will develop a natural ability to be creative.

Developing your creative muscles helps reduce stress and improve your problem-solving ability. Begin with these 10 steps to develop and enhance your creativity.

Photo by Olya Kobruseva on Pexels.com
  • Be mindful and observe what others are doing around you. The way we see our surroundings and our environment helps build our creativity. Notice and appreciate everything and everyone around you. This opens your mind to new possibilities while helping you build on collection of experiences to draw from for inspiration.
  • Be willing to take risks in order to develop your creative skills. While you will fail, you will be boosting your creativity and building skills you can use later.

  • Every time you make progress with using your creativity, you are building your confidence. Reward yourself for your creativity.

  • When you approach a problem remember there are multiple solutions. Look for a variety of solutions instead of going with your first one. This helps build problem solving skills and your creative thinking skills.
  • Start to keep a creativity journal. Use it to keep track of your creative process and any ideas you come up with. Go back and reflect on what you have accomplished. Use it to try to find other solutions to any problems you may have solved already.

Practice is key when it comes to developing your creativity. If you don’t do your activities, regularly, whether they are mental or physical, your creativity fades. There are many ways to develop your creativity. Just find the ones that work for you.

Image by Free-Photos from Pixabay

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Final Words on Copywriting

I hope you have found this series of articles to be useful. I appreciate any feedback and comments. I am happy to share some of my resources with you.

The ability to sell from your words and make huge profits is an art. Thankfully, it is also a skill that can be learned and honed.

Your job as a marketer is to diligently practice these methods on a daily basis. The more copy you write, the better you will get and soon you’ll be able to churn our high quality sales copies with ease.

Don’t be discouraged if your sales copy doesn’t not convert well the first time. Keep tweaking your copy and remove out the things that don’t work and replace them with things that do. Split testing is the key to mastering the art of copywriting.

The better you get, the faster you get too. With more spare time at hand, you can focus on other parts of your business to bring in more profits to yourself.

All the best!

To your copywriting success,

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Swipe Files – examples you can use

This section deals with swipe files that you can instantly use and copy and paste into your sales copy. This swipe file has been tested and proven to have high conversion rate boosting effects and will greatly benefit your sales page.

Use This Swipe template For mega profits

We are looking for experienced Leaders to join the 1000’s of people from all over World who have joined the xxxxxx opportunity already. This is just the beginning!!

Forget everything that you’re up lines have told you. Soon they will be coming to YOU to figure out what you have done to explode YOUR business…Because I am about to hand you absolutely FREE of charge, the exact system I used to…  

“Generated 3,568 Fresh Live Leads and 156 New Recruits and $73,568 in My First 3 Months”

Now being introduced in your neighborhood…a revolutionary business opportunity straight from Europe amazing new OPPORTUNITY.

So what do you look for in a home business?

The three most important things that a home business opportunity should provide are:-

  • Solid product
  • Benefiting compensation
  • Incredible training and support

If I Don’t Show You a Proven Path To Make Over $1 Million a Year  … You Owe Me Nothing! MY IRON CLAD GUARANTEE.

DO YOU, DO YOU, DO YOU,

Deserve Something Better In Your Life?

Follow My Proven Steps, And I Don’t See How You Can’t Make Money Copying My Proven System!

Want to be a Millionaire?

If your answer is yes! Then this money making idea is for you otherwise leave this page right now & go to your traditional job or business. Where you have to obey your boss’s order & have to work for someone else making him rich for only few hundred dollars or do your current traditional business where you have to work for 9 am to 8 pm and wait for the customers whole day, look after about warranties, replacements, worker’s thefts, price falls & many more problems.

Now Your All Dreams ARE Going To Become Reality, with This Easy To Follow System To Make Money On Internet Instantly.

Building an Internet Business in a Recession

There are a lot of worried people out there. You might even be one of them. People are losing their jobs, seeing their wages cut, watching their revenue charts change from a steep hill to vertical cliff.

Identify your passions, and harness your inner genius to turn these passions in to wealth amassing profit centers.

Discover the secret wealth cash flowing formula that only top Internet millionaires have known… Until now…

 OR

Sit at home and do nothing towards creating the wealth building business engine of your lifetime! Earning nothing while you procrastinate.

This 100% xxxxxx System is Revolutionizing the Home Based Business Industry… Discover How This Incredible System Can Help Your Business.

“Even While You’re Sitting Back and Relaxing At Home!

NO Experience Necessary! 3 Easy Steps to Success!”

Millions of people all over the world are making money online with just a computer and a few hours a week, YOU CAN TOO!

Are You Serious About Earning a Huge Online Income?

Have You Had Enough Of The 9-5? Is the Financial Crisis Worrying You?

Then You Are In The Right Place For Easy, MASSIVE Profits!

For the price of a cheap take-away you can get in a team that will take you all the way to financial success!

An incredible inexpensive, fast and easy way to make a huge amount of extra cash and receive massive exposure all while you SLEEP!

Making Money From Home Just Got Easier!

Presenting…

Your Product name HERE

Congratulations!

You Just Embarked On A Mission That Simply Cannot Fail.

 How Can We Be So Sure?

If you want to build your list so HUGE that you will never have to pay for advertising again, just give me 2 minutes of your time…

“FOR URGENT RELEASE:  A Sure-Fire Method to Build A Mammoth List In Record Time AND Have People Falling All Over Each Other, Eager To Pay YOU To Add Them To YOUR List!”

Tight on budget? Not enough leads for your business?

Here at xxxxxx.com, we not only have double opt-in leads, all of our leads, both old leads and new, are verified DAILY over and over again to ensure they are serious about reviewing and even joining the opportunities that was sent their way!

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Copywriting Mistakes To Avoid

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole “experimental phase” and avoid the biggest mistakes ever made in copywriting.

Errors

Mistake #1 Selling before first demonstrating value

Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuine relationship with them.

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Mistake #2 Wrong text alignment

As a general rule of thumb, words should always be aligned to the left, indented inside slightly and not have too long a word line. This is to prevent a break in the continuity of your visitor’s reading flow. (From left to right)

Also, images should be used sparingly, only if it’s directly relevant to your sales copy and should be aligned to the center.

Mistake #3 Sounding too formal

Let’s face it, of your pitch sounds too formal, you’ll come off as sounding like a sales robot. For goodness sake, throw in some human factor and speak with a casual tone. No one likes to be hard sold, so if you can connect with your readers in a more informal tone so that they can identify with you, you’ll be more likely to make that sale!

Mistake #4 Wasting your reader’s time

Basically, to write a good copy, you should only be adding things which contribute to the sale and removing things which do not. Your reader’s attention is very precious so if you manage to catch their attention, make it count. Don’t bore them with useless stuff.

In short, if you avoid these mistakes and diligently practice copywriting methods as shown above, you’ll get better and better in no time and make more sales.

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Feedback

Please let me know if you think I have made any of these mistakes in my posts!!

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Handling Objections

Handling objections is an integral skill in good sales copywriting.

Objections

Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to “protect” him from “losing his money”. This is a natural behavior, and if you know how to handle these objections effectively in your copy as they emerge, you will be reaping in massive rewards.

Here’s a couple of commonly used techniques for handling objections:

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1) Testimonials

Social proof is something almost everyone looks for when they wish to buy a product. The more convincing and authentic the testimonial seems, the more they will believe the product is good. Try to include testimonials with snapshots of the buyer; video testimonials are even better.

2) FAQS

Having a frequently asked questions section helps greatly in overcoming any objections that appear. Here you can address all the common misconceptions that may sprout up such as how to use the product, who is the product right for and price concerns.

3) Post scripts (P.S)

P.S or Post scripts have been used extensively in sales letters to boost conversions. Before clicking the “Add to cart” button people will usually have a final line of defense which prevents them from making the purchase. If you have a couple of post scripts ready, you can give them that final nudge to make the purchase.

4) Good reasons to buy

A personal favorite of mine, this section gives your readers a couple of good reasons to help them rationalize their purchase and greatly boost your profits.

Incorporate these great tools for handling objections in your sales copy and you’ll soon see a soar in your sales.

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Call to action in your writing

Call To Action

The call to action is probably one of the most crucial components of any piece of content. The first thing you must do is determine what is your most desired outcome that you wish for your customers/prospects to carry out.

Action

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Different components of your business would usually require a different sort of desired outcome.

  • Blog – Comments
  • Facebook page – Likes
  • Landing page – opt ins
  • Emails – Click throughs
  • Sales pages – Purchases

These are the common types of results you would typically want.

So once you have determined that, your call to action must be worded or shaped to facilitate that kind of action.

For example:

For a blog setting, a good call to action would be –

“If you liked this post of have any ideas of your own, please comment down below!”

As silly as it may sound to literally tell a reader what to do, split test studies have shown this to be really effective. So the best way to achieve results fast is to model what others have been doing which works and eliminate things that don’t work

To give another example, if you wish for prospects to make a purchase, you might ask them to

“Snap up your copy before it runs out!”

Note that I’ve added a simple scarcity factor (one of the extra marketing nuggets often used) by claiming that it will run out if you don’t act now.

Adding scarcity factors or time sensitivity to your call to actions often result in high conversions, so don’t forget to include it in whatever you do! Finally, you must bear in mind that the success rate of the call to action is not solely the result of the words of use in the calling, but how you put together different components of your sales copy such as ESPs, handling objections and showing the benefits.

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Copywriting basics

USP vs. ESP

We talked a lot about emotions in the previous chapter. Back in the days, many businesses use something called “Unique Selling Point” or “Unique Selling Propositions” to differentiate themselves from their competitors to rake in more sales.

Which One

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While that is very important, in the online world, we have something additional called “Emotional Selling Point” – Which is the ability use tap into the emotions of your readers so that you can make them carry out your most desired action.

Here’s an example of an emotional selling point:

“I knew what it was like struggling as a new marketer, learning how to draw traffic to my website. Sometimes, I even had a slice of bread a day because I wasn’t making much money from my online business…”

This classic example relates the hardship faced by the marketer to the person reading the sales copy, who is probably facing the same problems he once faced.

Emotional selling points also deal a lot with powerful emotion stimulating words. For example, in the make money online niche you would use words like: “time and financial freedom, free from the shackles of 9-5, quit the rat face”. These terms are emotional terms related to the niche that people can easily relate to and connect with.

In short, if you wish to use ESPs effectively to market your business, ask yourself these two questions:

1) What niche are you in?

2) What kind of words/stories/situations that people in your niche can identify with?

Once you have determined the answer to these two questions, you can try and brainstorm as many ESPs as possible that you can use in your sales copies or marketing content.

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Headline Essentials

If you’re working on copywriting then Headlines are key.

The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how good the rest of your copy is. You only have 5 seconds to make an impact on your readers before they move on, so make it count.

Here’s an example of a good headline:

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

In this case, the writer used font face “Impact” and red fonts to grab the reader’s attention. The black words in the header are to break the monotony of the headline. It’s also used to exemplify the important points (Free Of Charge).

Here’s an important thing to note: You should never use FULL caps for your headline. Only use it when necessary.

“IMAGINE WHAT THIS WOULD LOOK LIKE IF THIS WAS ON THE TOP OF YOUR WEBPAGE!!!”

It looks like someone screaming at you – Who would like that? Also, full caps looks spammy and nobody nor Google would like that.

Also, headlines has to use eye-catching words which can instantly excite the emotions. Have you ever seen magazines at a newsstand? The headlines usually sound catchy and uses words which excite curiosity and emotions with topics like sex, money and drama.

Ask yourself,

What niche are you in?

What words can you use to excite emotions and create drama in your niche?

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Basics of Copywriting

So copywriting as a way of earning through your creative writing.

Copywriting is used in many places throughout your online business funnel. Here are some examples of common used places:

Photo by Keira Burton on Pexels.com

The Basics

  • Website content
  • Blog posts
  • Landing Pages
  • Email Marketing
  • Sales Pages

Remember, the ultimate goal of copywriting is to get your readers to perform your most desired outcome. E.g. making a purchase or signing up into your mailing list.

Therefore, it’s very important that you determine what your desired result is before you embark on your copywriting crusade. Clarity is power so it’s important to know what you are after so that when you write, things will go the direction you want it to go

Okay, let’s look at some basics. Bearing in mind that we want our readers to perform our most desired result, we also can’t be too forceful. Here’s rule number one:

Keep it casual

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You want to be seen as a friendly person who is also an authority figure in your field and not like a blatant salesman. The latter will cause people to dislike you can treat you as spam.

The next thing you must know is that some rules are pretty illogical. But one thing that makes sense is this, good practices have been tested and proven (split-tested) by top online marketers for years, so rather than trying to re-invent the wheel, follow what works and reap the rewards!

However, I strongly encourage you do a little split testing of your own as well. Eliminate things that don’t work and duplicate or multiply things that do – that is the surefire way to success!

Next up, we’ll look into one of the most important components of a good copy – headlines.

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More writing ideas

Copywriting

Have you heard of the term: “Copywriting”? 

Wikipedia defined it as:

“Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint”.

In the online marketing world, copywriting is used extensively to promote blog readership, get opt-ins for list building and to monetize your prospects.

If you truly wish to be successful in your online business, you’ll have to learn the ropes of effective copywriting so that your readers will love you.

Thankfully, good copy writing practices is a learnable skill.

Introduction

The ability to turn words into gold is probably the most important aspect of any marketer. If you can do this, it does not matter where you are in the world, you can make money from anywhere, anytime just from your words.

This whole copywriting thing came later on. Back in the day, the best “copywriters” were the great businesspersons of the olden days who knew how to sell anything to anybody. While people possessed powerful weapons, their most powerful weapon was their pen (or tongue).

Today, modern entrepreneurs are making a killing using copywriting techniques in their businesses. Bear in mind, selling things online is a lot harder than selling things offline because you lack the sincerity of voice and body language.

However, if you know how to tap into the power of copywriting to excite the emotions of your customers, you’ll be laughing your way to the bank.

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3 Visualizations for a Calmer, Happier You

Calm down. Seriously.

We all have things that leave us on edge. Sometimes it’s an event or a person (like a visit from your mother-in-law). Sometimes we’re more anxious due to more significant issues, leaving us unsure of our safety and well-being, like when a severe illness is going around. Whatever the case, anxiety is adept at derailing our lives and keeping us from accomplishing what we want and need to.

How do you handle this kind of nervous worrying? If you’re lucky, you eventually learn how to take it in stride. For some people, their coping skills aren’t healthy. For others, they flounder, trying to find their way. If you’re in these latter groups, consider this: Visualization is a proven skill shown to reduce anxiety and create a calmer and happier you. Let’s explore how.

Go Somewhere Else

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Feeling especially fearful? It’s time for a trip to feel someplace safe. For some, this might be the beach. Or perhaps you’d feel more at home by a mountain lake or city café sipping coffee. Wherever you feel the safest and most at home, you want to go there now in your mind. Start by sitting back and making yourself comfortable. Close your eyes and picture yourself in your favorite place. Add in every detail you can to make this experience as real as possible. Include all your senses in the background. Breathing deeply, holding yourself in this place until you feel calm and somewhat refreshed.

Unwind with some String

Feeling all tense and coiled up inside? This usually comes when you’re holding back too many emotions. Picture yourself carrying around all these knotted emotions tangled up with words you’ve wanted to say all day but couldn’t. Make all these feelings into an imaginary ball of yarn. Now sit back and take several calming breathes as you withdraw this ball of yarn and hold it in your hand. Do you feel the weight? Good. Now drop it on the floor, holding onto the end of the string so that the ball rolls away from you, unraveling as it goes. Watch all the strands of yarn unwind, disappearing as they do. Stay in the vision until the entire ball is unwound and gone, and you’re feeling lighter and more relaxed.

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Shut it Out

Our thoughts can be noisy things. We hear so many voices in our heads, reminding of us deadlines, things to do, and people to see. Add to this the negative self-talk which creeps in occasionally and the half-heard phrases we’ve carried with us, which sound suspiciously like our parents, and you’ve got a lot of chatter and no peace. For this kind of problem, visualize yourself in a room with a big open window. Set all these voices outside the window. Now, take a deep breath and shut the window firmly. This is a nice thick double-paned glass. You can no longer hear the voices when the window is closed.

With visualizations like these, you tell your mind to calm. You take back control where you need it most and set your feet back on a better path. Remember, you’re in charge of what goes on in your head. Don’t let anxiety set the tone for you.

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Locked down?

I am currently living in Baku, Azerbaijan – all part of my life plan to visit and live in different countries. It’s been a tough time. I landed here the day war broke out with neighbouring Armenia. It is a conflict which goes back a long way, and not one I want to discuss here.

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So I arrived and the government set a curfew from 2100 to 0600 the next day – stay at home unless you have government permission for work reasons. This was on top of some corona virus restrictions. The war ended but curfew didn’t. The in December they went for another lockdown; we needed to send an SMS to get permission to leave home to go shopping etc for a maximum of three hours. So I was back to working online; and trust me, as a teacher of many decades experience I can say Teaching Online is much more difficult than classroom teaching. I hate it. Though I keep at it as I want to keep pushing my students to be their best.

Fortunately, we will be having restrictions removed soon. I haven’t actually taught one of my classes in school since mid March when I was still in Morocco.

I get stressed.

So I dug out this article from my PLR collection.

Let’s share it and calm down!!!

5 Ways to Become a Calmer Person

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We hear a lot about how to be calm and why calmness is essential. But why?! What does “calm” really do for someone? If you’re feeling like being calm gets in the way of your motivation and achievement-focused mentality, you’re not alone. 

A lot of people associate calmness with nonchalance, but in reality, it’s what helps you have a clear mind so that you can achieve all of your dreams and goals. You’ve got to start somewhere, so here are five ways to become a calmer person: 

1. Go All In 

Just like when you learn a new language, in order to become calmer, you need to immerse yourself in the headspace fully. That means the mind, body, and soul. Whether you decide to download a meditation app or start going to yoga classes, the important thing is that you commit to it. 

2. Surround Yourself with Calm

Tapping into the immersion piece, another way to become calmer is to surround yourself with calming imagery. Maybe you’ll paint your walls a color that makes you happy and serene. Or perhaps you’ll add a fountain in your room for soothing background noise. 

3. Take a Break When You Need One

The hustle is great, but sometimes you need a break. Breaks are good for the mind, especially when you’re usually working hard! Let your mind go through its unconscious thoughts so that its conscious self can get back to work when you wake up. 

4. Let Conflict be Conflict 

Sometimes, we get into conflict, and we take all the blame. Or we hand the blame over to someone else. Either way, engaging in conflict and letting it consume you is not the way to attain calmness for your mind. The next time you find yourself getting wrapped up in conflict, take a step back, and ask yourself what good it is doing for you. If it’s not doing any good — and most of the time, it’s not—step away and let the conflict be conflict. 

5. Observe from Far Away

It’s one thing to choose not to engage in something, whether it be a conflict or a toxic relationship. It’s another thing to decide to observe from far away, detach and then let go. For some people, it takes years to nail down the art of observing and detaching. It doesn’t matter how long it takes you — go at your own pace, and you’ll see progress. 

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More ways to start feeling better

5 Things You Can Do Today to Start Using Affirmations in Your Life

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Affirmations are a powerful way to help you reach your goals. They can build optimism and turn around a negative mindset. And they work most effectively if you repeat them until they become part of your self-talk.

But saying your affirmations to yourself in front of the mirror can get old fast. You need to find more creative ways of building your affirmation practice into your routine. Supercharge your motivation by injecting a little affirmation sauce into every aspect of your day.

  • Write Your Affirmations

Writing your affirmations makes them more tangible. Studies have shown that the physical act of writing enables your brain to remember better. Choose your favorite way of recording your own affirmations. Keep a journal; write post-it notes and leave them where they’re easy to see, on your fridge, bathroom mirror, and computer. Set reminders on your smartphone or tablet with the text of each affirmation at different times of the day.

  • Make Affirmation Themed Art

This might sound a little off the wall, but try making art themed around your affirmations. Use paint, collage, clay, or colored pencils, and let your Inner Child play with colors and shapes to interpret how your affirmations make you feel.

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  • Turn Your Affirmations into Music

Take a familiar or favorite tune and sing your affirmations instead of the regular lyrics. If you’re musical, maybe you can write a song that uses your affirmations. Make a rap song about your affirmations and create a dance routine to go with it.

  • Vision Board Your Affirmations

Vision boards are powerful tools for setting out your goals. Affirmations can sometimes feel a little abstract. Using a vision board can help you come up with concrete images of what you want in your life. Look for photos that inspire you and make you feel good. You can make a physical vision board or use an internet platform like Pinterest.

  • Get inspired

Look around for motivational speakers and writers whose approach to life appeals to you. You can find plenty of motivational talks on the internet, on platforms like TED Talks and YouTube. Search for motivation from people you admire or those who have made their dreams come true while overcoming adversity.

It’s essential to find someone whose values and approach feel right for you. Don’t watch an influencer just because they’re popular. Check back with your affirmations to see if their themes ring true to you.

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Be Happy – why not?

5 Things You Can Be Hopeful About Even When It Looks as if All is Lost

Everyone has times in their life when things look grim. They might even seem to be hopeless. The world can feel like a scary place, and you alone in the middle of it. But history has shown that even in the worst of times, people have chosen to be hopeful. If you’re finding it hard to believe that better times will come, here are five things you can hang on to.

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  • Your Health

No matter what world of life crisis you’re going through, if you have your health, you’re wealthy. You might take it for granted, but being strong and healthy is probably your biggest asset.

Look after your body, eat well, stay fit, and be game-ready for the next opportunity.

  • The Sun will Rise Tomorrow
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Even the worst day comes to an end, and you get a chance to do better tomorrow. Brooding over past failures is as pointless as worrying about the future. You can only deal with what is right in front of you.

Take your motto from Scarlett O’Hara and remember that tomorrow is another day.

  • You Are Full of Potential

Do you believe you can live your best life? Do you think you can be successful, famous, and happy? Or does it feel to you that success is only for the lucky few?  

All humans are born full of potential. The only thing stopping you from meeting your potential is you. Change your mindset from self-doubt to self-confidence, and you can do whatever you set your mind to.

  • Learn to Look on the Bright Side

It’s highly unlikely that everything in your life will go wrong at once. So learn to hang onto the good things in your life and be grateful. No matter what situation you find yourself in, it could pretty much always be worse.

If you look for abundance, you will find it. Practice looking for things to be thankful for, starting with being alive right now. And remember, hard times come and hard times go. Better times are just around the corner.

  • Challenges Make You Stronger

If you’re down in the trough of a life crisis, remember that when you come out of the other end, you’ll be stronger and smarter than before. You will have learned things about yourself and what you’re capable of that would never have occurred to you before. And in spite of feeling crushed, you have triumphed, you made it!

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Final ideas (for now) on topics to write about

Using the Internet to meet people.

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As I said, the craze is upon us. Everyone’s online, and sometimes folks spend more time chatting with Internet buddies than they do talking face to face with actual friends. I know I’ve been guilty of this one myself. Anyway, along with the advent of the World Wide Web, came people who need a little help figuring out how to get where they want to get. They want to find like-minded people, find a date, find love, and find support.

There’s a huge book market for hooking people up with people online. Here are just a few things that could be covered: speed dating online, virtual music jams, taking online classes, hooking up with people who share your hobby, and finding online support groups. Any of these and more are of interest to people who wish to get maximum benefit from their ability, thanks to the Internet, to network with people in the farthest reaches of the world. In fact one of the appeals with online communing is that distance does not matter. Help these people in foreign lands find each other with a book.

Topics of special interest to women.

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The facts don’t lie. Women dominate the Internet, and they spend or influence spending of 80 cents for every dollar changing hands. What women want has never been so important to business owners and authors.

Certain topics appeal particularly to the female set. These include beauty, health, decorating, emotional support, and life enrichment. Women do a few things, generally, that men don’t. They play bunko, wear make-up, and talk for hours to their girlfriends on the phone. They send more greeting cards, prepare more casseroles, and vacuum more often than men. They eat more salads and go shopping more often for clothes. They get more pedicures and love to dance more than the average man.

 There are two things to keep in mind with regards to women and books. If you want to attract a female market, you need to write about a topic that women like to read about, and you want to make the title friendly towards women.

Here’s a female-oriented subject and title: Where to find great shopping bargains in Taos.

And here’s a male subject: Where to catch the most fish in Taos.

Here’s a female-friendly title (same as above): Where to find great shopping bargains in Taos.

And here’s a male-friendly title on the same subject: Keep your money in your pocket in Taos.

See the difference? Even the text colour!!!

Know your market, and if you need to choose between one and the other, you’re safe going with the women’s title.

Sex.

People don’t need to sneak out of bookstores with erotic books in their hands anymore, and they know it. They are looking on the Internet for sex materials, toys, and books. The Internet is private, individuals can take their sweet time, and indeed they can surf with or without a lover sharing their chair. There’s been a recent eBook success entitled Orgasms for two. There is room for more similar eBooks. On the subject of sex, this is one case where a fiction book may also do the trick. You could create erotic short stories or a how-to-have-great-sex eBook. Either eBook would entice adults interested in this category (or incidentally, most adults are indeed interested in this category).

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Relationships

I have been married twice and known many beautiful women. For most of the last decade I have been happy to live alone.

Selfish?

Yet recently I met someone. And things feel like they are changing.

The way my thoughts have gone bring me back to a song from Jethro Tull. I must have bought this album on vinyl more than 50 years ago…

“All the places I’ve been make it hard to begin,
to enjoy life again on the inside,
but I mean to.
Take a walk around the block,
and be glad that I’ve got, me some time
to be in from the outside,
and inside with you.”

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Some more writing ideas

My research has taken me a little further. I recently attended an online course which said the three hottest niches for writing and online sales are :-

  • Health
  • Wealth
  • Happiness

And people will complain about these aspects of their lives and so start searching for solutions.

So here are some more ideas to help you focus!

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Life enrichment

In these days, although fewer and fewer are attending churches, more and more are flocking to purchase self-help books. Self-help books are leaping off shelves at brick and mortar bookstores. People want to feel that if they read a self-help book, they have all the power to change their lives. Whether or not this is true is moot. Changing your life, soul searching, and helping thyself, are all great book topics.

As much as ever before, people want to know how to find peace with their pasts, how to be creative or spiritual in a consuming society, and how to find true love. There is no end to how-to books you could create in the category of self-help, or life enrichment. Here are a few more ideas:

  • How to marry for life
  • How to unbreak your heart
  • How to stay sane in a crazy world
  • How to meditate

A few more topics bound to explode

These are fiery hot topics that are sure to be on the rise. You can pull any one of these to use for your first book. Then come back and pull another topic for your next book.

Using the latest electronics.

We are a society obsessed with having the latest and greatest technology. Do a book on iPods, email/camera cell phones, wireless Internet, digital TV, or any combination of these items. 

Home improvement.

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There’s so much of a craze in this area that do-it-yourself (DIY) stores are on every corner of major cities. If you haven’t been to a Home Depot or Lowe’s lately, then you are one of the few. Sure, apartment dwellers and young students aren’t in this market, but people with homes and money to afford them are in this market. In fact, some cable TV services offer entire channels dedicated to home improvement.

Especially of current interest are in-home automation systems. DIY home improvers are eager to learn about and buy things that will make their home lives more relaxing, high-tech, or fun. Create a book to teach them how to make their lights come on for them before they get home from their jobs, or how to press a button to adjust window blinds, music, or temperature. Or how Bill Gates’ house works. Or how to add automation to an existing home, or how to build-in automation when a house is constructed.

Identity theft prevention.

Especially because many books are marketed on the Internet, this is a great topic. This is because people who purchase over the Internet are concerned that their credit card numbers will not be seen by others or misused in any way. Even away from the computer though, consumers are on-edge about identity theft. Today, people are shredding their receipts, removing their personal information from the face of their checks, and cautiously covering themselves when they type in passwords at public terminals or ATMs. Microchips are being installed on ID cards. People are worried. Tap into this with a book!

Safety.

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Along the same lines as worrying about identity theft, people are worried about their safety from other things like crime, chemical warfare attack, and natural disasters. Watch the evening news tonight, and you will be able to list at least twenty things that people are afraid of. When you talk about safety, you are speaking their language. Titles along the lines of be prepared for any natural disaster would go over well, as would those like never be a crime victim again, how to defend yourself in a parking lot, or prevent sudden infant death syndrome (SIDS).

How-to manuals for any new product recently on the market.

This harks back to the Dummies series but takes it one step further. Target your book to people who want to buy the most current commercially available item. How to use the new model John Deere tractor. You will be sure that no one else has a book like yours, and you can say so in your sales pitch. 

How to survive any phase of life.

People face numerous demons and battles as they live their lives. For many, when they’re in need, they’ll be reaching out for help. Support groups, private therapy, being with friends, starting over – these are all solid topics for a book. You could also reach out specifically to certain people needing emotional assistance. How to get through the terrible two’s. How to cope with a cancer diagnosis. Living with your own shortcomings. How to live with someone who is dying. Surviving high school. Any of these will do.

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Anything to do with pets.

People are pampering their pets more than ever before. Some pets are treated better than people. It’s the people who spend small fortunes on their pets that will also be willing to pay good money for a book that gives them ideas on how to treat their animals even more royally than they already do.

Write books on how to pamper your parakeet, homemade meals for picky dogs, where the pet spas are, how to train your kids to be cat-friendly, million dollar homes for mutts, which animals make the best pets, or pet psychology. 

Traveling mixed with the subjects above.

Not only are people traveling like crazy, but they want to customize their itineraries and their methods of travel with their hobbies and lifestyles. Try a few of these on for size:

  • Where to dine around the globe and still stay on a low-carb diet plan
  • Hotels with the best exercise facilities.
  • How to travel exquisitely with large dogs.
  • Crime-proof your campsite.

Be creative. There’s a market here.

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Extract from ‘Trans-Uranic Elements: The Dark Side of Uranus”

Tom scanned the wooden floors, the roof beams, the empty glasses, the empty-headed numbskulls at the bar. He scanned a newspaper, a tin of beans and the police radio in New York. He noticed a group of Gnomes sitting in the corner, underneath the metal signs for shoe polish and soap, each sipping a glass of lemonade and holding a sign saying ‘I’m Free!’

“Is that some sort of political pressure group?” enquired Tom.

“Where do you come from?” said Ken. “Haven’t you seen Gnomes at a bar before? Fantastic chaps at the end of the night!”

A quizzical look danced across Tom’s face, shimmied down his right arm and persuaded his hand to impel his pint towards his mouth.

“How so?”

Ken suffered the same quizzical face; so after a massive chug of the Black stuff he explained.

“Gnomes are the most helpful chaps we know. If you need the fish to be taken out of your pond the Gnomes will happily spend days fishing; if you have a toadstool that needs warming up a Gnome will happily sit there all day keeping the seat nice and warm. If you have a wheelbarrow full of anything, they will wheel it away for you; Ladybirds needed – ask a Gnome. They’ll even do a bit of Lady Gardening if you can’t be bothered. And when a chap is pissed as a newt – a Gnome will escort you back to your household.”

“Fascinating,” said Tom.

“Indeed,” added Magdalene, feeling the need for a bit of gardening.

Thanyuverrmuch!” said Ken.

There followed many more cries of ‘Dublin’ as the evening progressed, the Elves becoming marvellously pissed, the Masters of Reality appearing to suffer no ill effects.

“Who fancies a game of Candle in the Wind?” asked Wayne.

“What is that?” enquired Magdalene.

Wayne demonstrated what happens when you put a candle in the wind, producing a wonderful rear flamethrower and a scorch mark on the table. With a snort and a sneer Magdalene decided not to participate.

Wayne and Ken got into a terrible argument about Magic Mushrooms, Wayne believing they should be provided free, Ken arguing that such delicacies were not an essential and should therefore be charged for accordingly. Wayne felt it should be a part of a National Elf Service; Ken called him a Communist. Neither had considered the cost benefit analysis of their viewpoints, nor the elasticity of demand; so instead they decided that the best conclusion to the argument would be to come up with the best put down possible.

“Knob!” was flung by each simultaneously.

 As the beer turned their mood to melancholia, things changed.

“You’re the devil in disguise!”

“You and your cheating heart!”

“Who’s sorry now?”

“You’re a heartbreaker!”

“You’ve lost that loving’ feeling!”

“You’ll never walk alone!”

“I mean you’ll never walk again!”

“Disturbing,” said Tom.

“Fascinating,” said Magdalene.

“Anyway,” said Ken, “Let’s have a little less conversation and a little more action!”

He lifted his arms as if to engage in a bout of fisticuffs with his old friend; instead he crashed his head into the table top, sending empty glasses spinning wildly across the floor, magically not breaking any; this was rapidly followed by Wayne sliding down his chair to a sleeping position on the floor.

“Come on now Gentlemen,” shouted the Barman. “No sleeping under the table; let’s make a move. Haven’t you got a Gnome to go to?”

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More ideas for your book – evergreen!

Travel

Never has so much travel been available to so many. People today want to get in touch with the people they love. They want to experience different parts of the world. See exotic things. Be entertained. Also, because, especially in America, adults sometimes work well more than 40 hours a week, people need really good vacations. They’re doing their research to make sure that they will really enjoy their precious few weeks off each year.

Here are some topics for you: how to trade frequent flyer miles, how to keep airport security off your back, how to travel on a dime and get change, and how to keep your children happy on long car trips.

Beyond the how-to’s, there is plenty of room for books like, the best amusement parks for your money, top 100 campgrounds, things you must see and do in Utah before you die, and free things to do when visiting Washington, D.C.

Get the idea? The good thing about creating travel books is that you may already know a lot about a place that other people may be interested in visiting. Makes it easy!

Money

Money makes the world go around (well that and the earth’s axis and planetary forces), and so it would make sense that books would abound on the topic of money. They do, but the market is nowhere near saturated. There’s always room for more. From getting rich to just saving money day-to-day, people are always interested in how-to books related to money. Ideas below: 

  • “How to feed your family on less than $40 a week”
  • “How to get free stuff”
  • “How to pay almost no taxes”
  • “How to buy a retirement home for no money down”
  • “How to be richer than your parents”
  • “How to buy cars at auction”
  • “How to start a financial management business”
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Evergreen topics to write about

Looking Young 

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Perhaps sixteen year old girls don’t want to look younger, but from that point on, and for most of the population in Western society, looking young is a common desire. Everybody wants to find the fountain of youth, whether it be in a pill bottle, a special diet, surgery, or a book.

A book about staying or appearing young in the face of growing old will have a solid future. Here are some title ideas, and I’m sure you can come up with a truckload more.

  • “Drop ten years and ten pounds in ten days”
  • “How to look 28 forever”
  • “100 ways to look younger”
  • “Grocery store products that will help you look younger”
  • “Look 30 again without surgery”
  • “How to live to be 100”

This topic is red hot. Botox, surgery, chemical peels, lasers, diets, acupuncture, electronic pulses, mega vitamins, prescription teas, thigh cream, and teeth whiteners are being purchased by baby boomers, the elderly, and even women as young as 20 ! No one wants to look a day older than they have to.

Health

Health is a concern to anyone who is growing old or ill or faced illness with a loved one or wants more energy or, basically, everybody. Health books are a good investment for you to make. And doctors don’t have to be the authors. Anyone with any credentials, or no credentials at all, can write books on health. Just be sure you don’t claim to be a doctor if you’re not one.

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Here are some health topics you can hit at this moment in time and be almost guaranteed immediate interest, readership, and sales!

Disease prevention and cure. As our baby boomer population ages, most will be afflicted with heart disease, cancer, diabetes, dementia, or some other malady. Give these people some hope. Create a book on how to cope, how to find the best practitioners, how to avoid disease triggers, or cures American doctors are unaware of.

Natural remedies. People are curious about alternatives to standard medicine, and are anxious to try herbal, natural, or holistic treatments. Create a book on any disease that covers alternative cures. For example, “How to Treat Lymphoma, Naturally.” Or, you could just address natural supplements in general, “The best natural remedies for common ailments,” or “Holistic health.”

Diet. What we eat is always a hot topic. There are literally dozens if not hundreds of diet fads currently out there. Pick any one of them for a book. Then there’s obesity, general health, and also diet supplements like vitamins. Think “How to equip your kitchen for macrobiotic dieting.” Or, “Eat to cure cancer.”

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What to write about – some ideas

Digging for Gold

There are groups of people who are willing to buy nonfiction books: hobbyists. At any given time, these people are looking for ways to spend their money on their hobbies. Their passion is your financial gain.

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What avid hobbyists want will always make great book material. Note that I did not say what hobbyists need. You may have certain opinions on what exactly certain people should need or should read. But those are not necessarily good topics for immediate book publishing profit. Those topics may be areas for you to dabble in at your leisure. However, if you want to make money at this, find out what niche groups want, and hit those groups with your book.

Find hobbyists and niche groups by searching the web for “popular hobbies,” “enthusiasts,” or “what America is buying.” Or, you can search specifically for forums and discussion groups for hobbyists. In the forums, people talk with each other to share ideas with one another. Often, they will exchange testimonials for equipment, upcoming events, and books.

One popular site where hobbyists go to talk to one another online is Yahoo! Check it out. Go to www.yahoo.com. Click “groups.” On the groups page you’ll see a list of categories such as Business & finance, and Religion. For demonstration purposes, click on “Games.”

On the games screen, game subcategories are listed followed by numbers. The numbers indicate how many discussion forums are available for that subcategory. These numbers reveal a lot. Notice how “role playing games,” and “video & computer games” have factors of ten or in some cases factors of 100 more forums than other subcategories. “Wargaming” and “paintball” don’t even come close, although those categories are much more discussion-laden than “horseshoe pitching.”

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For fun, one day I continued selecting subcategories until I arrived at a list of over a thousand (yes a thousand) discussion groups on Yahoo having to do with vampire role playing. Here’s how I got there: Games>>Role Playing Games>>Live Action>> World of Darkness>>Vampire: The Masquerade.

Some of the forums are open to new members, and you can join to read what everyone’s discussing. Once in the forum, you can review discussion threads from today, yesterday, or a year ago. Don’t go back too far if you want to find out the hottest possible book topics. You can participate in discussions if you like. FYI, do not drop into a discussion group just to market a book; hobbyists consider this spam and will drop you from the group.

When you read and/or participate, you’ll find out what this group is buying. All you have to do is skim to find out what questions they are asking each other about products or traveling or information. What they are interested in buying is a key piece of information because passionate consumers love to research before they buy. This is an immediate book market. Create a book on how to select the best this or that on the market, related to the current wants of the enthusiasts.

Enthusiasts come in all shapes and sizes. Think brides-to-be, golfers, whitewater rafters, people who collect vintage baseball cards, wine connoisseurs, gardeners, frequent vacationers, video gamers, and parents who put their children into private tutoring, ballet, and violin lessons before age 3.

There are some hobbies that seem to continually attract enthusiasts, like playing golf, watching football, restoring old cars, and listening to music. These are classics. Then there are some hobbies that seem to come and go in waves, such as Red Hat Societies participation, snowboarding, or line dancing. Pick either a classic hobby or a fluctuating hobby in its peak season for your best odds.

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A big market on the Internet is the 20-30 set. Here’s what they are doing right now, according to one survey. They’re snowboarding, wakeboarding, traveling, camping, listening to music, taking photographs. They’re drinking gourmet coffee, rock climbing, playing guitar, camping, dancing, looking for online love, shopping for computers and other electronics, attending sports events, studying the Bible, exercising, trying to find jobs, and watching movies. Any one of these subjects would make a great book with a buying market standing by.

Online Training 

There is almost no limit whatsoever on the marketability of how-to books. Everyone wants an instruction manual, advice, and encouragement that they can do anything they read a how-to book for. Anything you know how to do, anything you’ve ever wanted to learn, or anything that’s teachable at all, can become a how-to book.

How-to books for hobbyists are a good way to go, and this overlaps with the discussion above. A hobby how-to book could be anything from how to build a home from hay bales to how to play Texas Hold ‘Em to how to understand Shakespeare.

One book publisher knows how hungry we are for how-to information, and has created a whole series of “Dummies” books around the market. Further, there are other similar book series’, and all of them are doing quite well! “The Everything” series, “Idiot’s Guide” series and others are all cashing in on the how-to phenomenon.

You could cash in by creating books on any or all subjects covered in any of those series’. Go to www.dummies.com, and check out their list of titles. Pick one you like, and move full speed ahead!

Remember that even though the books have “Dummies” in the title, that the books are as popular as they are because the readers are not treated like dummies at all. The authors cater to a person who wants to find out the easiest way to do something without too much tangential discussion. When you have your book written and when you choose a title, make sure you are appealing to a reader’s smarts! If you use words like stupid, dumb, or hopeless in the title, make sure that it is clear that the meaning would not extend to insulting the individual reader.

EBooks, because of their brevity and because they are marketed primarily on the Internet can target smaller audiences. You don’t have to write a universal book like How to use a computer (which may not be interesting enough to sell anyway in this decade). EBooks can cover more specific territory. Knowing this, you can 1) create your book in a specific way for a specific niche readership, and 2) create additional books for different facets of the same subject, and sell each one separately!

Say you’ve decided to write a book on fishing. (FYI, this is one of those hobbies where enthusiasts are willing to spend money!). You could create “How to Catch Freshwater Trout,” “How to Tie Your Own Flies,” or “How to Plan a Successful Deep Sea Fishing Trip.” Almost anything related to the hobby can become a separate book depending on how much detail you include. Clearly, “How to put on waders,” probably wouldn’t be a great choice (though some would say it’s impossible to underestimate today’s consumer), because you would have to strain to fill up 60 to 100 pages on such a simple topic. You get the idea. The topic would need to be, in most cases, book worthy. Use good judgment.

Then, life itself requires instructions, as we know from “Life’s Little Instruction Book.” So, life also qualifies as a good how-to book topic. There are numerous subtopics, and you’ll never run out of ideas. Here are a few examples:

“How to ensure your child gets an A+ in math”

“How to have a successful garage sale”

“How to organize your home office”

And while we’re on the subject of how-to books, I’d like to make one quick point. The titles of these books do not need to be incredibly clever. Be sure the words “How to” are the first part of the title, and the rest should tell exactly what the book is about.

For example, which of these three titles would be best?

1. “How to have a successful garage sale.”

2. “One weekend away from a cleaner house”

3. “How to sell your old shoes for a profit”

Although numbers 2 and 3 are clever, a little punchy, and correspond with the book content, I would still recommend using title number 1. “How to have a successful garage sale” sums it up pretty well and will catch the eye of an Internet surfer who is interested in putting together a garage sale and needs a how-to manual.

Anyway, back to the point. Any phase of life, way of coping with life, or large or small thing about life can be the subject of a how-to book.

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SO you want to write a book – continued

Can You Say Google?

The Internet is a great way to find out what people are looking for at any given moment. You can search for almost anything. Google™ is a popular search engine you can use, or you can try any of the others like Yahoo! Type in phrases like “top concerns of Americans,” “best-selling nonfiction topics,” or “popular how-to manuals.”

And While You’re on the Internet…

Find out the most popular nonfiction books from the New York Times bestseller list, Amazon, and a Google search for best-selling books. Your findings will tell you exactly what book subject’s people are buying right now.

Try this. Go to www.amazon.com. From the tabbed menu running along the top of the Amazon home page, click “Top Sellers.”

I did this one day in September 2011 and found a Harry Potter book, several other fiction books, and titles such as Natural cures “they” won’t tell you about, How what you wear can change your life, How to profit from the demise of the dollar, and The official SAT study guide. I’ve paraphrased to some degree, but you get the idea.

Photo by Claire Morgan on Pexels.com

Here’s what I learned just from spending a few minutes on Amazon that day. People are reading good fiction from already-best selling authors (Da Vinci Code, the Harry Potter series, the Girl with the Dragon Tattoo and others). Secondly, Amazon buyers, buying over the Internet, are interested in nonfiction topics such as improving their lives and making more money. For these books, just about any author will do, even virtual unknowns or people who went to prison for lying to the American public.

And that quick visit only confirmed that the straightest route to book profits is in the nonfiction book market. This is for a number of reasons. Fiction readers tend to like to curl up in a chair with an actual book. Some of them attend book clubs where the physical books are brought around someone’s kitchen table with wine and cheese. Fiction readers tend to purchase from authors they’re already familiar with. Fiction can be more difficult to write and deliver well. Also, many of the classics in fiction are available as free eBooks. A reader interested in fiction could just download those. So stick with nonfiction unless you’re feeling particularly bold and experimental.

Here is some more good news, and if you didn’t already know this then you are going to be smiling big. Drum roll please… ideas are not copyrighted, therefore any idea you see, hear, or read anywhere anytime, is yours to use for a book! You can create books around the same ideas that are covered in the Amazon best seller list, and turnaround and create a book on the exact same subject!

Now, copyright law does protect the way ideas are expressed, so you want to make sure your hired author does not plagiarize or copy book text outright.  And you cannot use the title word for word either. But there’s nothing stopping you from creating another book or eBook that covers the same subject with a different voice. It’s all as completely legal and guilt-free as nonfat Haagen Dazs. This is why looking at bestseller lists is a great way to get topic ideas.

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So You Want to Write a Book?

This week we will look at some ideas for writing a book that might be non-fiction to help grow your business.

Photo by Pixabay on Pexels.com

One of the best things that you can do to help grow your business and to position yourself as an expert in whatever field you may work in is to write your own book.

The problem is writing a book can be hard even if you are a seasoned writer.

In this guide were going to talk about different ways that you can have your own book completed by this time next month regardless of if you decide to write yourself or if you choose to take the easy route and have somebody else write it for you.

I would not have believed it if I hadn’t done it for myself. You can actually write a book without actually doing the writing. Because of an interesting legal twist, you can hire a writer, and then when the writer is finished, you own the complete copyright to the work. If it sounds too good to be true, it almost is!

What’s Your Book about? 

It couldn’t be easier to select a topic for a book. People are hungry for information, and people are looking to the Internet to feed their hunger. After you’ve read this chapter, you will feel confident enough to choose your own topic, or you can literally pull your book topic directly from this book and use it! How’s that for a deal?

Finding That Aha Moment?

If you’re smart enough to read this, you’re smart enough to look around you and determine what interests you and those around you. Think of what problems you’ve recently solved, and what kinds of problems others have had and solved. Any problem that has been solved in your world could easily be the subject of your next book. People love to read how other have solved a problem that they currently have.

So, brainstorm a list of problems in your life and in the lives of those around you. Your friend Bob lost his job? Your sister’s child had chicken pox? How did they cope or find solutions? While you’re at it, start another list of unsolved problems evident in your corner of the world. Write down problems you wish you had solved. Aha! These are subjects that people will really be interested in!

How to lose the last ten pounds.

The truth about UFOs.

The straightest path to becoming a millionaire.

From your personal corner, your step-granddaughter is pregnant at age 14?

Your grocery bill is double what it used to be?

Your roof leaks?

These are problems waiting for solutions!

These unsolved problems would also be great book topics. Remember, you don’t have to know the solution, just the topic. You’re going to get someone else to do the research and write the book for you. You will not actually be writing one word.

Covid – wow!

I didn’t realise the longer term effects it could have. I haven’t written or published anything on my blog in the two months since I had it. Always tired and lacking focus. Now is the time to ‘get back in the saddle’.

I still remember the start. Friday 2nd April I went out with some friends – there were five of us in all. We went to a restaurant, then to the rotating bar at the Baku Hilton (I live on the next block), then on to a pub close to me. In the next week 4 of us were diagnosed with Covid, and with me being by far the oldest, I suffered the most.

Where did we contract it? In one of the bars?  Did one of us already have it? How come 4 out of 5? Maybe the 5th person was an asymptomatic carrier?

It doesn’t matter.

Putting it into perspective of other respiratory ailments I’ve had in the past; it was a lot worse than flu but not as bad as pneumonia – that one almost killed me! At the worst point my temperature was up at 42° C and my lovely lady was cooling me with a mix of cold water and vinegar, and I was raving on about something – I don’t really remember this. Then the doctor found I had kidney stones, so for 5 nights a paramedic came to my home and administered a drip to help break the stones down.

Meanwhile my school was still operating online classes. I know that each day I was typing instructions for my classes into Google Classroom, though I didn’t have the energy to go into Zoom lessons. Nobody was tasked with covering my lessons, which led to a complaint from one parent. When I went back onto Zoom in the second week I had to laugh at my own on screen image – totally white face, sunken cheeks and bags under my eyes.

As I recovered it was time for reflection.

I still love teaching but I have had enough of schools. Too much data being recorded and analysed by people who should really be in the classroom teaching! And attitudes have changed. In my early days as a teacher I made mistakes and fought to control classroom behaviour and I could always rely on backup from senior staff. These days when kids misbehave we are just told it’s because we are bad teachers. Meanwhile those dishing out that useless advice sit in quiet offices looking at spreadsheets…

I decided to quit and head home to Liverpool. I started teaching in September 1981 so forty years has been good!  I’ve taken time out for various reasons over the years (I missed 10 months when I had a horrible motorcycle accident and came close to having my right leg amputated – thank God for the skill of NHS surgeons). I spent a lot of time teaching in the UK though the last 15 years has been spent on contracts in Qatar, Abu Dhabi, China, Kazakhstan, Azerbaijan, Gran Canaria and Morocco. It has been fantastic fun – I just don’t want to do it anymore!

My reflections took me back to reading a couple of classics to help me re-focus my ideas. I am working my way through ‘Think and Grow Rich’ and ‘The 7 Habits of Highly Effective People’. When I get back to UK I will get all of my books out of storage and the first one to the top of the pile will be ‘Rich Dad, Poor Dad’.

When I get back to ‘blighty’ I will work to open a Kumon tuition centre for several evenings a week. This will give me time to focus on something I have dallied with over the years – creative writing. I have the outline for about 9 books in my head, plus a book of poetry and several volumes of reflections on my teaching career, the latest of which has the working title ‘You’re welcome to Baku’! I will work on my blogs including some personal reflections, short stories, extracts from my novels, insights to Online Business and some edited PLR articles.

I have been impressed by the amount of support, follows and likes on my blogs. I hope to continue keeping you informed and entertained over the coming years.