Monthly Archives: February 2021

Copywriting Mistakes To Avoid

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole “experimental phase” and avoid the biggest mistakes ever made in copywriting. Errors Mistake #1 Selling before first demonstrating value Before you blast your subscribers … Continue reading

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Handling Objections

Handling objections is an integral skill in good sales copywriting. Objections Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to “protect” him from “losing his money”. This is a … Continue reading

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Call to action in your writing

Call To Action The call to action is probably one of the most crucial components of any piece of content. The first thing you must do is determine what is your most desired outcome that you wish for your customers/prospects … Continue reading

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Copywriting basics

USP vs. ESP We talked a lot about emotions in the previous chapter. Back in the days, many businesses use something called “Unique Selling Point” or “Unique Selling Propositions” to differentiate themselves from their competitors to rake in more sales. … Continue reading

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Headline Essentials

If you’re working on copywriting then Headlines are key. The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how … Continue reading

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Basics of Copywriting

So copywriting as a way of earning through your creative writing. Copywriting is used in many places throughout your online business funnel. Here are some examples of common used places: The Basics Website content Blog posts Landing Pages Email Marketing … Continue reading

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More writing ideas

Copywriting Have you heard of the term: “Copywriting”?  Wikipedia defined it as: “Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for … Continue reading

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3 Visualizations for a Calmer, Happier You

Calm down. Seriously. We all have things that leave us on edge. Sometimes it’s an event or a person (like a visit from your mother-in-law). Sometimes we’re more anxious due to more significant issues, leaving us unsure of our safety … Continue reading

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Locked down?

I am currently living in Baku, Azerbaijan – all part of my life plan to visit and live in different countries. It’s been a tough time. I landed here the day war broke out with neighbouring Armenia. It is a … Continue reading

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