Friday 4th July

Happy birthday to the ungrateful colonials! It’s ironic that almost 250 years after becoming a republic without a King, they have elected a man who would be King! (Apologies to Rudyard Kipling). Sitting up late last night, chatting away on social media, I think I have a ‘date’ when I get back to Oman. AnContinue reading “Friday 4th July”

Call to action in your writing

Call To Action The call to action is probably one of the most crucial components of any piece of content. The first thing you must do is determine what is your most desired outcome that you wish for your customers/prospects to carry out. Action Different components of your business would usually require a different sortContinue reading “Call to action in your writing”