Headline Essentials

If you’re working on copywriting then Headlines are key. The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how good the rest of your copy is. You only have 5 seconds to make anContinue reading “Headline Essentials”

Creative writing and frustration.

Not many people are happy with the first draft. The first version of my Master’s thesis was so bad and in such juvenile language, that I just deleted it totally and started again from scratch. The second version had about 3 revisions before submission – it passed first time. With creative writing I still startContinue reading “Creative writing and frustration.”

Gathering Grapes to drink one night.

Oh what can ail thee Lana Scan? Alone and palely loitering? Come and sit beside the Lake, And listen to me sing.   “Heaven knows when I might see, A Monkey in The Banyan Tree, Coming down to look at me Offering a cup of tea.   “In times gone by I used to cryContinue reading “Gathering Grapes to drink one night.”

Sea

We sat together you and I, Late; last night. You, in your eternity, Breaking gently, suppurating sea sounds. Rocks and shells and bricks and mortar, Cascading through your daily slaughter. Granules of death to cool my toes. I sat, inebriated, Contemplated. You will last a long time, unlike my love; It ebbs and flows, thenContinue reading “Sea”

Heading into the weekend with some old ideas

I think this album came out in 1973 and I have loved it ever since.  I have been round the world since then, raised a family, been married twice, work as a teacher, a salesman, a retailer, a farm hand, and a Nuclear Physicist. But still I come back to some of my teenage music.Continue reading “Heading into the weekend with some old ideas”

Dealing with Critics

I got it again recently. Criticism. “Your books just aren’t funny” “Your writing is crap” “My five year old can do better than that” I am sure every writer has had this kind of criticism.  And it usually hurts most when it comes from friends and family. Though it is actually very easy to hitContinue reading “Dealing with Critics”