Using the Internet to meet people.
As I said, the craze is upon us. Everyone’s online, and sometimes folks spend more time chatting with Internet buddies than they do talking face to face with actual friends. I know I’ve been guilty of this one myself. Anyway, along with the advent of the World Wide Web, came people who need a little help figuring out how to get where they want to get. They want to find like-minded people, find a date, find love, and find support.
There’s a huge book market for hooking people up with people online. Here are just a few things that could be covered: speed dating online, virtual music jams, taking online classes, hooking up with people who share your hobby, and finding online support groups. Any of these and more are of interest to people who wish to get maximum benefit from their ability, thanks to the Internet, to network with people in the farthest reaches of the world. In fact one of the appeals with online communing is that distance does not matter. Help these people in foreign lands find each other with a book.
Topics of special interest to women.
The facts don’t lie. Women dominate the Internet, and they spend or influence spending of 80 cents for every dollar changing hands. What women want has never been so important to business owners and authors.
Certain topics appeal particularly to the female set. These include beauty, health, decorating, emotional support, and life enrichment. Women do a few things, generally, that men don’t. They play bunko, wear make-up, and talk for hours to their girlfriends on the phone. They send more greeting cards, prepare more casseroles, and vacuum more often than men. They eat more salads and go shopping more often for clothes. They get more pedicures and love to dance more than the average man.
There are two things to keep in mind with regards to women and books. If you want to attract a female market, you need to write about a topic that women like to read about, and you want to make the title friendly towards women.
Here’s a female-oriented subject and title: Where to find great shopping bargains in Taos.
And here’s a male subject: Where to catch the most fish in Taos.
Here’s a female-friendly title (same as above): Where to find great shopping bargains in Taos.
And here’s a male-friendly title on the same subject: Keep your money in your pocket in Taos.
See the difference? Even the text colour!!!
Know your market, and if you need to choose between one and the other, you’re safe going with the women’s title.
Sex.
People don’t need to sneak out of bookstores with erotic books in their hands anymore, and they know it. They are looking on the Internet for sex materials, toys, and books. The Internet is private, individuals can take their sweet time, and indeed they can surf with or without a lover sharing their chair. There’s been a recent eBook success entitled Orgasms for two. There is room for more similar eBooks. On the subject of sex, this is one case where a fiction book may also do the trick. You could create erotic short stories or a how-to-have-great-sex eBook. Either eBook would entice adults interested in this category (or incidentally, most adults are indeed interested in this category).
