Monthly Archives: February 2021

Copywriting Mistakes To Avoid

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole “experimental phase” and avoid the biggest mistakes ever made in copywriting. Errors Mistake #1 Selling before first demonstrating value Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuineContinue reading “Copywriting Mistakes To Avoid”

Handling Objections

Handling objections is an integral skill in good sales copywriting. Objections Whenever a person reads a piece of sales copy, many questions would pop up in his mind in attempt to “protect” him from “losing his money”. This is a natural behavior, and if you know how to handle these objections effectively in your copyContinue reading “Handling Objections”

Call to action in your writing

Call To Action The call to action is probably one of the most crucial components of any piece of content. The first thing you must do is determine what is your most desired outcome that you wish for your customers/prospects to carry out. Action Different components of your business would usually require a different sortContinue reading “Call to action in your writing”

Copywriting basics

USP vs. ESP We talked a lot about emotions in the previous chapter. Back in the days, many businesses use something called “Unique Selling Point” or “Unique Selling Propositions” to differentiate themselves from their competitors to rake in more sales. Which One While that is very important, in the online world, we have something additionalContinue reading “Copywriting basics”

Headline Essentials

If you’re working on copywriting then Headlines are key. The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how good the rest of your copy is. You only have 5 seconds to make anContinue reading “Headline Essentials”

Basics of Copywriting

So copywriting as a way of earning through your creative writing. Copywriting is used in many places throughout your online business funnel. Here are some examples of common used places: The Basics Website content Blog posts Landing Pages Email Marketing Sales Pages Remember, the ultimate goal of copywriting is to get your readers to performContinue reading “Basics of Copywriting”

More writing ideas

Copywriting Have you heard of the term: “Copywriting”?  Wikipedia defined it as: “Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter isContinue reading “More writing ideas”

3 Visualizations for a Calmer, Happier You

Calm down. Seriously. We all have things that leave us on edge. Sometimes it’s an event or a person (like a visit from your mother-in-law). Sometimes we’re more anxious due to more significant issues, leaving us unsure of our safety and well-being, like when a severe illness is going around. Whatever the case, anxiety isContinue reading “3 Visualizations for a Calmer, Happier You”