Copywriting Mistakes To Avoid

Everyone makes mistakes in their marketing career. This section aims to help you bypass the whole “experimental phase” and avoid the biggest mistakes ever made in copywriting.

Errors

Mistake #1 Selling before first demonstrating value

Before you blast your subscribers with offers, you must always give them tons of free value and establish a genuine relationship with them.

Photo by Pixabay on Pexels.com

Mistake #2 Wrong text alignment

As a general rule of thumb, words should always be aligned to the left, indented inside slightly and not have too long a word line. This is to prevent a break in the continuity of your visitor’s reading flow. (From left to right)

Also, images should be used sparingly, only if it’s directly relevant to your sales copy and should be aligned to the center.

Mistake #3 Sounding too formal

Let’s face it, of your pitch sounds too formal, you’ll come off as sounding like a sales robot. For goodness sake, throw in some human factor and speak with a casual tone. No one likes to be hard sold, so if you can connect with your readers in a more informal tone so that they can identify with you, you’ll be more likely to make that sale!

Mistake #4 Wasting your reader’s time

Basically, to write a good copy, you should only be adding things which contribute to the sale and removing things which do not. Your reader’s attention is very precious so if you manage to catch their attention, make it count. Don’t bore them with useless stuff.

In short, if you avoid these mistakes and diligently practice copywriting methods as shown above, you’ll get better and better in no time and make more sales.

Photo by Pixabay on Pexels.com

Feedback

Please let me know if you think I have made any of these mistakes in my posts!!

Published by Phoenix

I have been a teacher all my life. That doesn't just mean in School! I taught my brothers to ride bikes and go camping in the mountains. I taught Football, Cricket, Squash, Sailing, Climbing and Karate. In BNI I became the Education Coordinator. With my Property Business I laid on Investment Seminars. I taught my sons to Fish for Carp. And I still teach Maths and Physics to students who want to go to University to study Medicine or Engineering. Now I am teaching people the things I am learning online.

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